Advertising article (content-marketing) is a text, which is written in order to make item or service more interesting for customers.
The most important thing Is that article should not praise something and call to buy it. The main goal is to form certain interest. And if the customer is interested – he will decide himself, buy or not.
How does content-marketing work
1. Sales stimulation
When something new appears on the market, user usually doesn’t know, how to use it and what are the benefits of using such a stuff. The goal of advertising article is to explain those advantages. It can be:
2. Increasing popularity of the resource
People don’t buy goods – they buy the way of life.